1. ENTERPRICE MISSION
To provide customers with safe, reliable and high quality fruits, and the escort for human being’s healthy.
2. ENTERPRICE VISION
Founded a hundreds years of world famous fruit brand, to build a century of international fruit leading enterprises.
3. ENTERPRICE VALUES
Integrity Gratitude Altruism Innovation
Integrity : Honest, Realistic, Trustworthy
Gratitude : Love, Undertake, Dedication
Altruism : Nourish, Appreciate, Help
Innovation : Learning, Trial and error, Correct mistakes
4. THE SOUL OF ENTERPRICE CULTURE
AMRY
Discipline, Tenacity, Loyalty, Honor
SCHOOL
Win virtue, Culture, External and Internal cultivation
FAMILY
Responsibility, Dedication, Affection
5. ENTERPRICE MISSION
A hundred year just to do one thing—Focus on high quality of fruit.
6. ENTERPRICE SERVICE STANDARD
High quality, high efficiency, high service and the satisfaction of customers.
7. ENTERPRICE SPIRIT
Unity of thought, unity of goals and unity of action.8. ENTERPRICE MANAGEMENT
Standardization and Institutionalization.
9. ENTERPRICE STYLE
Humility, Professionalism, Immediate action
10. WORKING STATE
Optimism, Enthusiasm, Happy struggle.
11. ENTERPRICE TEAM
High thinking consciousness, good style, with specialist business technology.